Published: 3 April 2025
How to use this pack
This Media Pack equips journalists and media professionals with essential resources to accurately cover the updated ‘Disability Discrimination Act: Guidelines on Equal Access to Digital Goods and Services’.
Our goal is to promote informed reporting and encourage widespread dissemination of these crucial updates, fostering greater community engagement in inclusive digital access for all Australians.
Overview
The Australian Human Rights Commission (the Commission) has released updated guidance on creating digital products and services that meet the Disability Discrimination Act 1992 (Cth) (Disability Discrimination Act). The new document, Guidelines on Equal Access to Digital Goods and Services (the Guidelines), is an important resource for ensuring technology is accessible to the 5.5 million Australians with disability (Australian Bureau of Statistics 2024). It’s the first time the guidance has been updated in 10 years.
The Disability Discrimination Act makes it unlawful to discriminate on the grounds of disability in many areas of public life. Organisations have legal obligations under the Disability Discrimination Act. The Guidelines explain what technology is in scope under the Disability Discrimination Act and how to avoid discrimination.
This Media Pack includes:
- Background
- Media Release
- Official Guidelines Document
- Social Media
- Suggested Content
- Visual Assets
- Biographies
- Contact Information
Background
Intopia’s mission is to create an inclusive digital world. That’s why we’re thrilled to have partnered with the Australian Human Rights Commission on the Guidelines, which give clear, up-to-date guidance on how to build or buy accessible digital products or services.
The Commission formally appointed Intopia to help develop the Guidelines. Intopia curated an advisory group made up of technical subject matter experts, people who have, or will use, the Guidelines along with representation from disability organisations.
Our team played a key role in drafting the Guidelines, which were also shared with the public for feedback. Intopia collated and synthesised feedback to form the final document with the Commission.
This has resulted in a significant update in advice on disability rights and discrimination in the digital world.
Media Release
Get the official announcement and context behind the launch.
View the Media Release on the Commission’s website
Official Guidelines Document
Get access to Disability Discrimination Act Guidelines on Equal Access to Digital Goods and Services on The Australian Human Rights Commission website.
View the Guidelines on the Commission’s website
Social Media
Bluesky:
X (formerly Twitter):
LinkedIn:
Facebook:
Hashtags:
#Accessibility #A11y #DisabilityInclusion #AccessibilityMatters #DigitalAccessibility #DigitalInclusion #DigitalAccessForAll #AccessibilityForAll
Suggested Content
Short Form 280 – 299 Characters (Bluesky or X)
The Australian Human Rights Commission has partnered with Intopia to develop the new ‘Disability Discrimination Act: Guidelines on Equal Access to Digital Goods and Services’ to help organisations meet their legal obligations under the Disability Discrimination Act. View the Disability Discrimination Act Guidelines on Equal Access to Digital Goods and Services.
Longer Form (LinkedIn or Email)
The Australian Human Rights Commission has released the new Disability Discrimination Act Guidelines on Equal Access to Digital Goods and Services to help organisations meet their legal obligations under the Disability Discrimination Act.
From websites and apps to self-service kiosks and social media, the Guidelines explain how to the Disability Discrimination Act applies to the digital world.
Digital accessibility experts, Intopia, helped develop the Guidelines with the Commission. For further information, read our article ‘Announcing the Disability Discrimination Act: Guidelines on Equal Access to Digital Goods and Services’.
Alternatively, visit the Guidelines Resource Kit created by Intopia.
Visual Assets
View the Disability Discrimination Act Guidelines Infographic (PDF 2.6MB)
View the text description of the Disability Discrimination Act Guidelines Infographic
View the Disability Discrimination Act Guidelines Social Tiles (PDF 5MB)
Biographies
Sarah Pulis
Director and Co-founder, Intopia
Digital accessibility expert and Intopia co-founder Sarah played a pivotal role in shaping the Guidelines. With over a decade of experience driving inclusion through initiatives like A11y Bytes and A11y Camp and leading Australia’s largest digital accessibility consultancy Intopia, Sarah’s expertise has been instrumental in advancing accessible digital practices.
Neil Jarvis
Strategy and Policy Practice Lead, Intopia
As Strategy and Policy Practice Lead at Intopia, Neil has significantly influenced the updated Guidelines drawing on his experience as an accessibility leader since the 1990s, leading key projects such as championing the Marrakesh Treaty in Asia-Pacific and advancing the Born Accessible movement as Round Table President and DAISY board member.
Andrew Arch
Principal Digital Accessibility Consultant, Intopia
Working in the field of digital accessibility for over 20 years, Andrew has helped establish the digital access team at Vision Australia, worked at the W3C in Europe on the overlapping issues of ageing and accessibility needs, and spent 7 years as the senior accessibility expert in the Australian Government.
Contact Information
For any further enquiries please reach out to marketing@intopia.digital or Stewart Hay, Co-founder & Managing Director at Intopia, on 0400 330 220.